Cookie Policy

Happy Cake Games Last updated: June 12, 2026

This Cookie Policy explains how Happy Cake Games ("we," "us," "our") uses cookies, mobile advertising identifiers, SDKs, and similar technologies (collectively, "Cookies") across our games, websites, and related services (the "Services"), and how you can control them.

This policy supplements our main Privacy Policy, which describes our broader data practices. Where this policy conflicts with the Privacy Policy on cookie-specific matters, this policy prevails.

1. What Are Cookies and Similar Technologies?

Cookies: small text files stored on your device by your browser when you visit a website.
Web beacons / pixels: tiny invisible images used to track whether content (e.g., emails) was opened or interacted with.
Mobile advertising identifiers: device-level IDs (IDFA on iOS, GAID/AAID on Android, OAID) used by apps for advertising and analytics, similar to how cookies work on the web.
SDKs (Software Development Kits): software components integrated into our apps that collect device and usage data for analytics, advertising, or security purposes.

2. Categories of Cookies We Use

2.1 Required / Essential (cannot be disabled)

Used to operate and secure the Services — session management, login state, fraud and abuse prevention, anti-cheat enforcement.

2.2 Functional & Performance (analytics)

Used to understand how players use our Services — feature usage, session length, crash reporting, A/B testing — to improve gameplay and performance.

2.3 Advertising & Personalization

Used to show, measure, and personalize advertising within our games and across other apps/websites, including frequency capping and conversion tracking.

3. Third-Party Providers and Their Roles

Provider	Category	Data Typically Collected	Privacy Policy	Opt-Out
Firebase (Google)	Essential / Analytics	Device ID, usage events, crash logs	https://firebase.google.com/support/privacy	Account-level settings
Google Analytics / AdMob	Analytics / Advertising	Advertising ID, IP, usage data	https://policies.google.com/privacy	iOS: Settings > Privacy & Security > Tracking; Android: Settings > Ads
AppsFlyer	Analytics (attribution)	Device ID, install/campaign data, IP	https://www.appsflyer.com/legal/privacy-policy/	https://www.appsflyer.com/optout
AppLovin	Advertising	Advertising ID, device info, usage data	https://www.applovin.com/privacy/	dataprotection@applovin.com
Unity Ads	Advertising / Analytics	Advertising ID, device info	https://unity.com/legal/privacy-policy	Device ad settings
Meta Audience Network	Advertising	Advertising ID, device info	https://www.facebook.com/ads/manage/audiencenetwork/publishertos/	Device ad settings
Vungle	Advertising	Advertising ID, device info	https://vungle.com/privacy/	Device ad settings
AdColony	Advertising	Advertising ID, device info	https://www.adcolony.com/privacy-policy/	Device ad settings
TikTok for Business	Advertising	Advertising ID, device info, usage data	https://www.tiktok.com/legal/privacy-policy-eea	Device ad settings

These providers act as independent processors/recipients for their own advertising networks and may combine data across apps and sites they serve.

4. Your Consent Choices

4.1 At First Launch / Website Visit

We present a consent prompt allowing you to:

Accept all — enables essential, analytics, and advertising cookies/SDKs
Reject non-essential — disables analytics and advertising cookies/SDKs; essential cookies remain active as they are required for the Services to function
Manage preferences — choose categories individually (where technically supported by the platform)

Your choice is stored and respected for future sessions until you change it or clear your app/browser data.

4.2 Changing Your Choice Later

Website: clear cookies via your browser settings, or use the cookie preferences link in the site footer (if available) to reopen the consent prompt.
Mobile apps:

- iOS: Settings > Privacy & Security > Tracking — toggle off "Allow Apps to Request to Track" - Android: Settings > Privacy > Ads — select "Opt out of Ads Personalization" or "Delete advertising ID"

Industry-wide opt-outs:

- EU: https://www.youronlinechoices.com - US: https://optout.aboutads.info and https://optout.networkadvertising.org

4.3 What Happens If You Reject Non-Essential Cookies

The Services remain fully playable. Rejecting non-essential cookies means:

you may still see ads, but they will be less personalized (non-targeted/contextual advertising)
we receive less data about how you use the Services, which may slightly affect our ability to fix bugs or balance gameplay for your specific experience
essential cookies (login, security, anti-cheat) remain active, as they are necessary for providing the Services you requested

5. Retention of Cookie Data

Cookie and SDK-derived data is retained according to each provider's own retention periods (see their privacy policies linked above) or until you withdraw consent / reset your advertising identifier, whichever is shorter. Essential cookies are retained only for the duration of your session or as long as required for security purposes.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time, particularly as we add or remove third-party SDKs. Material changes will be reflected in the "Last updated" date above and, where required, communicated via an updated consent prompt.

7. Contact Us

For questions about this Cookie Policy:

Happy Cake Games
Nijverheidsweg 18
3641 RR Mijdrecht
The Netherlands

Contact: Daniel Varentsov, CTO
Email: daniel@happycakegames.com